Introduction to CiviCRM

CiviCRM - What is it and Why?

CiviCRM is a fully open-source CRM (Constituent Relationship Management) used by organizations across the globe. It's highly customizable to individual organizations needs, and rarely does one CRM look like another. Their purpose is to be a fully integrated way to track continuous engagements with individuals and organizations, connecting disparate threads into a more unified picture. You can classify contacts by their interests, send mail to specific individuals/groups, create event invitations, and more, all of which together are unified. With that you can see for ANY individual when they signed up for a newsletter, what events they've attended, what forms they've filled out etc.

CiviCRM has a really wide array of tools, but because of its particularities, there's a number of engagements and outreach that is not tied into the CRM. Jotform for example is quick and easy......

What is it NOT?